Verner Panton – a designer who gave form to emotions

Verner Panton is one of the boldest and most original figures in the history of design. He created not objects but experiences—full of color, light, and a sensual flow of form. His furniture, lamps, and interiors not only transformed the aesthetics of the 1960s and 1970s but forever expanded the boundaries of what usable space could be.

In a time when Scandinavian design was primarily associated with wood, white, and understated functionality, Verner Panton proposed a completely different vision. Instead of a "quiet backdrop" to life, he designed experiences . Instead of reduction, he designed bold, sensual forms, full of color and movement .

His designs continue to inspire interior designers, collectors, exhibition curators, and everyday users who want their spaces to move . And thanks to the Verpan brand, Panton's legacy now has a new, distinctive voice.

Verner Panton – a designer who changed the way we experience space

Although Verner Panton is today primarily associated with futuristic forms and a sensual approach to color, his path to design icon status was not straightforward. He was born in 1926 in Denmark to a family with German roots. He studied architecture at the Royal Academy of Fine Arts in Copenhagen and began his professional career alongside Arne Jacobsen, the father of Danish modernism. However, he quickly left the master's studio, feeling that design needed emotion and experimentation , not just harmony and function. As early as the 1950s, he traveled across Europe in a converted van, serving as a mobile studio, from which he presented his own radical prototypes. He was an outsider—but it was precisely this courage to reject the established rules that allowed him to create a design language that redefined modernity .

His career blossomed at the turn of the 1960s and 1970s, when Europe began to embrace a more expressive, pop art style. Panton explored the full spectrum of forms and colors—not just designing furniture and lamps, but creating complete interiors: color-controlled, organized by rhythm, light, and movement. Although for years considered too extravagant for the Danish school of design, today his work is considered among the most influential and timeless in the history of 20th-century interior design.

Color, light, space - the language of Pantone

Verner Panton (1926–1998), a Danish architect and designer, became known as a master of total design . He believed that design should not be neutral—it should appeal to the senses and emotions.

He created interiors full of intense colors, curved lines, shiny surfaces, and soft textures. One of his most famous projects was the 1970 installation Visiona 2 —a futuristic interior reminiscent of a landscape from another planet: soft, undulating walls, light spheres, colorful seating, and curved passageways. It was an experiential environment— design not for viewing, but for immersion .

From iconic furniture to lighting with character

Panton was one of the first to design furniture entirely molded from plastic. His Panton Chair (1960)—the first chair made from a single piece of plastic—became an icon of the 20th century. But his work encompasses more than just a single piece of furniture.

Among the most famous designs produced today by Verpan are:

System 1-2-3 – a collection of armchairs and chairs from the 1970s, with soft, dynamic lines and a metal base. Available in many variants, from classic lounge chairs to swivel office chairs.
Panto Pop – a low, playful armchair made of white plastic, originally designed for beaches and swimming pools.
Wire Table & Stool – geometric, lightweight structures made of chrome-plated metal – raw and elegant at the same time.
Barboy – a mobile bar cabinet on wheels that combines function with sculptural form. Mobile, surprisingly practical, yet incredibly charming.

Light that moves – FUN and Spiral collections

Lighting is a distinct chapter in Panton's work. He didn't treat lamps as simple tools for illuminating a space—for him, they were objects of light intended to shape mood and evoke emotions .

The best examples are:

FUN – a collection of pendant and floor lamps constructed from shiny mother-of-pearl or aluminum discs suspended on metal rings. A gentle breeze is all it takes to gently hum, move, and reflect light. This is a design that lives and responds to its surroundings.
Spiral – three-dimensional, colorful spirals suspended at various heights create optical illusions and a shimmering effect. The lamp becomes a kinetic installation.

These designs don't just illuminate a space—they bring it to life .

Verpan – the voice of modernity in the name of the master

After Panton's death in 1998, his designs were long unavailable in their original versions. This changed in 2003 when the Verpan brand was established, an official continuation of his legacy, in collaboration with the designer's family and the archive of his work.

Verpan meticulously recreates original designs—using the same materials, colors, and proportions, while also incorporating modern production standards, a sustainable approach to materials, and quality certifications. Today, Verpan products are found in prestigious interiors, boutique hotels, art galleries, and private collections worldwide.

Verner Panton didn't design furniture. He designed worlds . He brought energy, sensuality, and courage to design. His designs are not just classics—they are manifestations of freedom of form and color that continue to delight and inspire today.

Thanks to the Verpan brand, this heritage not only endures but continues to evolve – it finds its place in contemporary interiors, responds to the needs of modern users, and at the same time retains its inimitable identity.